Weight Loss Coach for Women Over 40
| Edel Owens, The Whole Food Hero
Achieve sustainable weight loss after 40, manage emotional eating and reduce menopause-related cravings with a supportive 16-week programme designed to help you lose 20–30 lbs and build lasting healthy habits.
Stop Starting Over with Food
A 16-week weight loss and wellbeing programme for busy women over 35.
Inside your 16-week journey
When you join The Slimdown Solution, you’ll get:
Bite-sized video modules
Simple, easy-to-follow lessons that help you understand your body, build better habits, and make progress.
Weekly live coaching calls
Get direct support, honest guidance, and answers to your questions so you never feel stuck or alone in the process.
Weekly progress check-ins
Stay accountable, celebrate your wins, and keep moving forward with structure, support, and real momentum.
Monthly mindset mastery sessions
Stay accountable, celebrate your wins, and keep moving forward with structure, support, and real momentum.
Recipes and cookery demos
Make nourishing yourself feel simple, enjoyable, and realistic with easy recipes and practical cooking support.
Private community
Feel supported by women who understand your journey, cheer you on, and help you stay consistent every step of the way.
Expert speakers
Access bonus masterclasses with trusted wellness experts to deepen your knowledge and support your transformation.
VIP access
Access to 1:1 coaching with Edel for deeper personalised support
Your Investment
£299pm
Includes full access to the 16-week programme, coaching, check-ins, community, recordings, recipes, and bonus resources.
About Edel Owens
Edel empowers women over 35 to end the cycle of food obsession, balance hormones, and shed weight sustainably. Her approach helps women finally feel in control of their bodies and energised every day.
Over the past decade, she has shared her science-backed expertise at companies like Google and Meta, helping women rewire emotional triggers and habits with her proprietary 3-step Slimdown Solution, ensuring they reclaim their vitality without restrictive dieting.
WholeFoodHero Free Resources
Explore all the free resources that we have to offer.
Our Mission
Natural food is nature’s medicine to enhance body and mind when used in a balanced way. Sadly, chemicals are now added that often have the opposite effect.
Edel’s mission is to empower women to break free from the cycle of emotional eating and hormonal imbalance through a science-backed, soul-nourishing approach to wellness.
Edel's Expertise
Edel replaces “dieting” with a science-backed approach that combines hormonal health, gut nutrition, and mindset rewiring.
She empowers women to stop fighting their biology and start understanding their triggers, providing a sustainable path to break free from emotional eating. For Edel, it’s not just about the scale, it’s about giving you the tools to feel energised, in control, and fully present in your life.
What My Clients Say
The Wholefood Hero (Edel Owens)
Aideen Kavanagh
I first encountered Edel when I attended her free masterclass in July 2025. I was feeling incredibly low, lost and alone. We had a face to face call in August and I decided to commit to the 16 week Slimdown Solution programme. I now feel energised, empowered and part of a supportive community of inspiring, grounded and sincere women who keep me focused when I’m unwavering and keep me motivated every week.
J H
Edel is an amazing health coach. So knowledgeable about nutrition and mindset around emotional eating. The program is easy to follow with a step by step process which makes you feel better from week one. I feel more in tune with body, my menstrual cycle, my hormones, what my body actually needs and when my body needs certain foods. I’ve learnt how to avoid cravings and over-eating. The community is great for sharing wins, which creates positivity and inspiration.
Marie Mangan
I started this programme as I was struggling with emotional mindless eating. Over the weeks, I have learned the skills to change my mindset around my eating habits and how I approach and use food to fuel my body. What have I learned? It isn’t about the food! Its about how you manage your habits around food.
Nikki Tottenham
I have benefitted so much from joining this programme and have learnt so much from the amazing training and wealth of knowledge from Edel and have benefitted both physically and mentally. I would go so far as to say it is life changing 😊 My goals when I joined Edel’s coaching programme were to lose weight, to change my relationship with food and to improve my physical and mental health.
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